Sweater Beats Bio

For many that embraced Soundcloud’s early rise in the underground music scene, Sweater Beats may already feel like a household name, especially for those that carefully followed the rise of future bass on the notorious platform. For the Philippines-born Maryland-bred producer however, he knows that his next chapter as a Big Beats Record artist will be his biggest yet, and the start of an illustrious career as a major-label artist.

Music has always been a friend to the up-and-coming producer, as it was this that first welcomed him into Western Culture. Embracing underground music and skate culture after his family made the move from the Philippines to Maryland in the early noughtiesan abundance of different musical styles began to take a hold of the young artist’s life- from the pop punk styles of fellow Atlantic-affiliates Panic! At the Disco and Paramore to listening to R&B singers of the early 2000’s while his sister drove him around, music quickly became the way for him to grow into his new life in the East Coast, helping him when he needed it most as he grew up in a brand new community. 

While he dabbled in music and played in emo-based cover bands during his teen-years as a guitarist, it wasn’t until he was introduced to the sounds of Ratatat that he was inspired to create electronic music; an even later introduction to Daft Punk eventually brought him to learning Ableton. It was through these two electronic groups that he learned that he didn’t need a band to craft powerful music and from there, his history was sealed. 

His first claim to fame was with “Make a Move,” his first iTunes release that showcased early traces of what would eventually be called the future bass scene, and his superb mastery of sampling using the vocal power of singer Cassie quickly caught the eyes of various music heavyweights, including BBC Radio’s Annie Mac, Diplo, JoJo and Omarion, among many others, with Omarion in particular shouting out Sweater Beats’ Boiler Room on social media, helping to cement him as a musician to watch in both the respective electronic and R&B communities. 

Combined with the Cassie-sampling “Make a Move” and various other R&B influenced bootlegs, his Soundcloud quickly became one of few places to go for the exciting new style taking over Soundcloud. After cementing his status on the music platform, he began crafting original pieces that remained true to his core message, while further pushing his production talents by teaming up with notable artists like JoJo for official remixes; it was also during this time his most successful track to this date, a reimagining Outkast’s “Hey Ya” with singer/songwriter Kamau, was released. His alignment with major artists, while still producing original content that resonated with both the under and overground scenes, made him a true talent that proved he could tackle any and all challenges. 

It was then interesting that he took a wild turn and decided to bring twinges of emo-influenced musical styles into what has to be his one of his most creative time-periods to date, with songs like “Altar” (feat. R.LUM.R), which featured heavy guitar work and a slight pop-punk edge to his usual style. He also began incorporating live guitar into his performances for the first time, stepping away from the usual DJ Set style to push himself sonically into a new space. By bringing his R&B influences with his pop-punk past, he quickly set forth a new challenge for both himself and his future bass companions as he melded yet another major musical influence into his arsenal. 

As future bass as a genre and musical community breaks from appealing to just the underground climate and into the mainstream world, SweaterBeats himself is moving into the next chapter of his career to help keep future bass to it’s full potential with the help of Big Beat Records/Atlantic Records. It’s here that he’s also learning the impact he can have as a Filipino-American artist, and his upcoming single with Hayley Kiyoko is set to be a major milestone for both Sweater Beats and the Asian American creative community. “Glory Days” (out July 7th), will be one of his larger pop-endeavors that will hopefully help open doors for more LGBT and Asian entertainers- still relative rare in the entertainment community. Sweater Beatsis ready to prove that Asians are beyond the stereotypes given, and combined with his dedication to always pushing the envelope, and now aiming to follow in the footsteps of fellow Atlantic Records based heroes of his such as Panic! At the Disco and Paramore, he’s proving that he’s about to show the world what today’s music superstars are made of. 

Ashley Coffey

Photo Credit: Maia Coffey

Photo Credit: Maia Coffey

When it comes to getting help in public relations or in marketing, trying to find who might be the best for your interests can be a difficult and grueling task, especially since everyone seems to make the same promises with mediocre results. When it comes to music and entertainment in Los Angeles however, there has been a name floating in the last few years that has a proven track record of weaving together some truly special campaigns. Ashley Coffey has extensive history in going above and beyond for her clients, and at the young age of 26, she’s already carving a name for herself in both activism and entertainment, proving that she can handle anything and everything that comes her way.

Her career officially began at the esteemed PR agency, The Chamber Group, after she graduated from Chapman University in 2012. There, she worked with a roster that balanced both up-and-coming clients like Anderson .Paak and Kehlani (both of which she played an integral role in signing) as well as mainstream artists like Ciara, Kelly Rowland, Ne-Yo, & YG. Coffey was clearly beloved at The Chamber Group, and her abilities took her from intern to Executive Assistant to PR Coordinator within the span of three years. When the company’s LA office closed down in 2015, she was offered a position in their New York location that she later turned down to start the next phase of her life - freelance.

 

Since her time at The Chamber Group, Coffey has shifted her focus on campaigns she truly believes in, dedicating herself to projects that meet at the intersection of politics, racial and gender minority rights, and of course, hip hop. Previous projects include campaigns for ESSENCE Festival, ESSENCE Black Women in Hollywood, ASCAP Stellar Awards, After-School All-Stars Los Angeles as well as Blackout Festival and #RESIST. A major forthcoming project for her is the Vox Media's Code Conference, a special conference that will be featuring Hilary Clinton & Kamala Harris this year. On top of that, she also often has campaigns with Rostrum Records, the label home to KT Tunstall, Mod Sun, and Boaz, among others.

She’s also funneling her activism and marketing genius through a new platform she has created called We Take Note. To put it in her own words, the website aims to “bring people closer together through the power of storytelling” and help those with a “desire to change the world through their creativity” get together to create and grow. They’ve since decided that a large part of their story-sharing will focus on a person’s creative process, and the story-sharing platform has become quintessential in Coffey’s creative process as much as those in the LA creative scene.

The still incredibly young freelancer does all of her work with a sunny disposition that makes working in the world of PR seem effortless, and she’s a calming figure in a world that is often so manic and high pressure. Balancing her creativity and marketing prowess together to bring unique and individualized campaigns, she shows integrity in her work, honesty in her beliefs, and a fiery dedication to bringing serious success for those she partners with.

Raye Zaragoza Biography

The current state of modern day Western society, both in a cultural and political sense, is in a state of disarray, and it seems endless when we begin to examine the pain we see within so many of those suffering in this world. It is these issues that have prompted multinational artist Raye Zaragoza to bring protest into her creative work and become a beacon of light for the ignored and tired minority.

Zaragoza is of Native-American(Pima/Akimel O'odham), Mexican, Taiwanese, and Japanese descent, which helps bring her a worldly yet passionate viewpoint on society. In particular, her focus centers on the cost of the “American Dream” from the Native American viewpoint. She explains - “So many people have issues with immigrants entering our country. Many fail to realize that if you’re not Native American, you are an immigrant as well. It’s time that we learn from our past, and promote peace rather than intolerance.”

Along with singing in the front lines of #NoDAPL rallies in her current hometown of Los Angeles and traveling up to Standing Rock to stand alongside other activists, she also released her standout song “In the River,” which quickly became an anthem within the protest community; the track eventually won a Honesty Oscar for Best Activist Anthem, along with being placed in Paste Magazine’s list of Modern Day Protest Songs that also listed Kendrick Lamar and A Tribe Called Quest. In short, her protest anthem has gained traction in the mainstream music world and bringing about the conversations she hoped to see happening within all communities.

 

Her upcoming album, Fight For You, aims to continue feeding the fire that she sparked in 2016 by committing a portion of album sales to helping indigenous fights. Citing Joan Baez as a major influence, she’s noted however, that her latest work will also take a personal look at her own story along with her continued fight. She further elaborates- “This album is about finding yourself, and finding your voice. It’s about getting older, and realizing that you can make a difference if you so choose. We have the power to be on the right side of history, and make sure history doesn’t repeat itself.”

With an autobiographical nature that examines her roots, as well as finding her voice and identity as a multicultural individual, she’s looking to further showcase the “the harsh realities of this country.” Included in her story is a horrifying tale about her great-grandmother being taken away from her tribe in the 1900s and never finding members of her family again. Hoping to use her story to inspire change, that “the great injustices that [her] Grandma Villa experienced drive [her] to want to make a difference in [her] generation.”
Her upcoming record was completed with the help of the Grammy-nominated engineer Justin Hergett, and was self-produced and recorded at Dubway Studios with Chris Montgomery in New York City. It is currently slated for a June 2017 release date.

Brownies and Lemonade Biography

Brownies and Lemonade began in the same way many great companies start- at home. Stuck on the Westside of town at UCLA, and broke in the way college kids are, Kush Fernando and Jose Guzman decided to throw parties that got away from the overwhelming frat party scene at the university and provided a space for themselves and their friends. The parties started out small- basically whoever could fit in their small apartment- but it quickly began to grow into something more. 

After college, the duo continued to throw parties, notably the Camp Trill Summer Series, and in 2013, they invited Hoodboi at The Lash for what is considered to be their first Brownies and Lemonade event. From there, things snowballed into action and eventually landed them partnerships for events with Coachella, Hard Summer, Red Bull's 30 Days in LA, with artists like Diplo, Ryan Hemsworth, Dillon Francis, and Skrillex being a part of their events.

Still though, the boys keep everything in line with their original message of staying true to their DIY aesthetic and making sure to keep the attendees their first priority. This has made the team one of the biggest names in event production in the city of LA, and their dedication to making the event an experience has given B&L a dedicated fanbase that trusts them for perfect artist curation, as well as an overall good time. While their name continues to grow from LA into the rest of the US, they’re still the weird kids throwing events with unique music, and they plan to keep this their mission for years to come. 


 

Supah Mario Biography

If you’re a hip hop fan at any level, there are chances you’ve heard Supah Mario’s work on the airwaves. The talented artist has worked with some of today’s hottest Hip Hop artists, but his rise to the top came with innumerable sacrifices and devotion. He’s even cleverly derived his name from the parallels he saw within his life to the character, as both the video game plumber and Mario have had to jump through difficult, often painful hoops to make it to the top while working blue-collar careers.

In the past, he spent his days working as a janitor, often only making four hundred dollars a month, to feed his daughter and fend for his family; despite the exhaustion from the rigorous manual labor every day, he fended off sleep to spend his nights honing his craft and trying to get his music heard. Without the extra financial ability to get help from working professionals to jumpstart his career like some of his contemporaries, he worked to gain recognition through sheer hard work and perseverance. He would eventually spend a decade working on production before he saw measurable recognition from the outside world, but his dedication to his passion proved to be worth it in the end.

It was when he was 25 and had just welcomed his daughter into the world that he first saw mainstream success with Young Thug, the artist he’s still commonly associated with today. His production work eventually became Thugger’s “2 Cups Stuffed,” and from there, the work began to flow in. Since his first placement, he’s gone on to continue making songs for the ATL rapper, including the now-infamous “Wyclef Jean,” along with other unique work for 2 Chainz, O.T. Genasis, and Lil Yachty, among others. His biggest accomplishment however, is his track with Drake on More Life, the second to last song on the playlist- “Ice Melts.” Originally intended for Young Thug, Drake happened to be in the studio when this was playing, and he quickly fell in love with the Caribbean-infused track. The next day, the Toronto-based rapper asked to use it for his project instead.


He’s currently in the works to make tracks with Uzi, Famous Dex, and Post Malone, and it’s clear that the talented artist is headed for legendary heights. He’s setting his sights on dominating the music game, and with successes like these already on his impressive CV, we must take note - there’s an epic unfolding before our eyes.