For many that embraced Soundcloud’s early rise in the underground music scene, Sweater Beats may already feel like a household name, especially for those that carefully followed the rise of future bass on the notorious platform. For the Philippines-born Maryland-bred producer however, he knows that his next chapter as a Big Beats Record artist will be his biggest yet, and the start of an illustrious career as a major-label artist.
Music has always been a friend to the up-and-coming producer, as it was this that first welcomed him into Western Culture. Embracing underground music and skate culture after his family made the move from the Philippines to Maryland in the early noughties, an abundance of different musical styles began to take a hold of the young artist’s life- from the pop punk styles of fellow Atlantic-affiliates Panic! At the Disco and Paramore to listening to R&B singers of the early 2000’s while his sister drove him around, music quickly became the way for him to grow into his new life in the East Coast, helping him when he needed it most as he grew up in a brand new community.
While he dabbled in music and played in emo-based cover bands during his teen-years as a guitarist, it wasn’t until he was introduced to the sounds of Ratatat that he was inspired to create electronic music; an even later introduction to Daft Punk eventually brought him to learning Ableton. It was through these two electronic groups that he learned that he didn’t need a band to craft powerful music and from there, his history was sealed.
His first claim to fame was with “Make a Move,” his first iTunes release that showcased early traces of what would eventually be called the future bass scene, and his superb mastery of sampling using the vocal power of singer Cassie quickly caught the eyes of various music heavyweights, including BBC Radio’s Annie Mac, Diplo, JoJo and Omarion, among many others, with Omarion in particular shouting out Sweater Beats’ Boiler Room on social media, helping to cement him as a musician to watch in both the respective electronic and R&B communities.
Combined with the Cassie-sampling “Make a Move” and various other R&B influenced bootlegs, his Soundcloud quickly became one of few places to go for the exciting new style taking over Soundcloud. After cementing his status on the music platform, he began crafting original pieces that remained true to his core message, while further pushing his production talents by teaming up with notable artists like JoJo for official remixes; it was also during this time his most successful track to this date, a reimagining Outkast’s “Hey Ya” with singer/songwriter Kamau, was released. His alignment with major artists, while still producing original content that resonated with both the under and overground scenes, made him a true talent that proved he could tackle any and all challenges.
It was then interesting that he took a wild turn and decided to bring twinges of emo-influenced musical styles into what has to be his one of his most creative time-periods to date, with songs like “Altar” (feat. R.LUM.R), which featured heavy guitar work and a slight pop-punk edge to his usual style. He also began incorporating live guitar into his performances for the first time, stepping away from the usual DJ Set style to push himself sonically into a new space. By bringing his R&B influences with his pop-punk past, he quickly set forth a new challenge for both himself and his future bass companions as he melded yet another major musical influence into his arsenal.
As future bass as a genre and musical community breaks from appealing to just the underground climate and into the mainstream world, SweaterBeats himself is moving into the next chapter of his career to help keep future bass to it’s full potential with the help of Big Beat Records/Atlantic Records. It’s here that he’s also learning the impact he can have as a Filipino-American artist, and his upcoming single with Hayley Kiyoko is set to be a major milestone for both Sweater Beats and the Asian American creative community. “Glory Days” (out July 7th), will be one of his larger pop-endeavors that will hopefully help open doors for more LGBT and Asian entertainers- still relative rare in the entertainment community. Sweater Beatsis ready to prove that Asians are beyond the stereotypes given, and combined with his dedication to always pushing the envelope, and now aiming to follow in the footsteps of fellow Atlantic Records based heroes of his such as Panic! At the Disco and Paramore, he’s proving that he’s about to show the world what today’s music superstars are made of.